Social Smorgasbord

Understanding the power of humor, particularly through memes, has become a key strategy in expanding our audience reach. These easily digestible, relatable pieces of content not only entertain our existing community but also serve as an effective means to broaden our reach. By creating and sharing memes that resonate with a vast audience, we're able to increase visibility and attract new followers who may not have previously interacted with our content. This approach has proven successful in expanding our reach and fostering a sense of community. After all, shared laughter is a universal connector. By maintaining a balance of informative and humorous content, we ensure our approach remains engaging, relatable, and welcoming.
My meditation on the podcast 10 Things That Scare Me as a visual and social experience was featured in the Wall Street Journal.

Recognizing the need for accessible and comprehensive travel information, my team and I launched a cross-platform social media series called "Pocket Guide.” This innovative series is designed to provide a pocket-sized guide to popular destinations, simplifying the planning process for travelers. Each episode distills essential information about a destination into bite-sized tips and insights, making travel preparation more manageable and enjoyable. From local customs and must-see attractions to hidden gems, "Pocket Guide" offers a snapshot of a destination, directly in the palms of our audience's hands. The series is a testament to our commitment to creating engaging, informative, and valuable content that heightens the travel experience for our followers. It is through initiatives like these that we continue to strengthen our brand's connection with our audience, reaffirming our position as a trusted source in the travel industry.

Here is our Reels segment on Singapore:

A key social strategy for promoting 2 Dope Queens was using Facebook Live to stream their shows. Each Live generated millions of views from around the world. After the shows, I would curate and edit the best clips into GIFs and add them to our Giphy collection. These have now been viewed over 800 million times!
I strategized and ideated the Giphy collection for the Pulitzer Prize winning podcast series Dolly Parton's America, which garnered 78.3M views.
I created enormous buzz with the "Tweet Press Release" for Dolly Parton's America, drawing the attention of huge influencers like @yashar, @moorehn, and @rollingstone.